A growing beauty brand expanding across digital and physical touchpoints. During my time at LAB5 Skincare, I worked as the sole in-house Brand Designer, supporting the brand across branding, marketing, e-commerce, social media, and event activations. The brand was entering several new touchpoints at once, including its first participation at Jakarta X Beauty 2026 and a collaboration with Holywings for a padel tournament. My role was to translate and extend LAB5's visual language across these different environments — from everyday digital communication to physical brand experiences — while maintaining a consistent and recognizable brand presence.